Market Insights Consumer Alcoholic Drinks

Spirits - Eastern Europe

Eastern Europe

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$13.1bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1,081.0m in 2024.
Revenue, combined amounts to US$14.2bn in 2024.
The revenue, at home is expected to grow annually by 3.60% (CAGR 2024-2028).
In global comparison, most revenue, at home is generated in China (US$150,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$55.03 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 1,181.0m L by 2024.
Volume, out-of-home is expected to amount to 54.4m L in 2024.
Volume, combined is expected to amount to 1,236.0m L in 2024.
The Spirits market is expected to show a volume growth, at home of -3.8% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 4.97L in 2024.

Key regions: Australia, Singapore, India, Worldwide, United States

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Eastern Europe has been experiencing significant growth in recent years. Customer preferences for premium and craft spirits, as well as the increasing popularity of cocktails, have been driving this trend. Additionally, local special circumstances and underlying macroeconomic factors have also contributed to the development of the market. Customer preferences in Eastern Europe have shifted towards higher quality and premium spirits. Consumers are increasingly willing to spend more on spirits that offer unique flavors and high-quality ingredients. Craft spirits, in particular, have gained popularity as consumers seek out locally produced and artisanal products. This preference for premium and craft spirits is in line with global trends, as consumers become more discerning and seek out unique and high-quality drinking experiences. Another key trend in the Eastern European Spirits market is the growing popularity of cocktails. Consumers are becoming more adventurous in their drinking choices and are increasingly interested in trying new and innovative cocktails. This trend has been fueled by the rise of cocktail bars and mixology culture in the region. As a result, spirits such as vodka, gin, and rum, which are commonly used in cocktails, have seen increased demand. Local special circumstances in Eastern Europe have also contributed to the growth of the Spirits market. Many countries in the region have a strong tradition of spirit production, with vodka being a particularly popular choice. This cultural heritage has created a strong foundation for the market and has helped to drive consumer interest in spirits. Additionally, the region's rich history and diverse cultural influences have also contributed to the development of unique and distinctive spirits. Underlying macroeconomic factors have also played a role in the growth of the Spirits market in Eastern Europe. Economic stability and rising disposable incomes have increased consumer purchasing power and allowed for greater spending on premium and craft spirits. Additionally, the growing tourism industry in the region has also contributed to the market's development, as tourists are often interested in trying local spirits and experiencing the drinking culture of the countries they visit. In conclusion, the Spirits market in Eastern Europe has been experiencing growth due to customer preferences for premium and craft spirits, the increasing popularity of cocktails, local special circumstances, and underlying macroeconomic factors. As consumer tastes continue to evolve and the market becomes more competitive, it will be important for spirits producers and brands to adapt to these trends and meet the changing demands of consumers in the region.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.