Gin - Worldwide

Definition:

Gin encompasses spirits based on juniper with an alcohol content of 37.5% alcohol by volume (ABV) or more. As a main ingredient in many cocktails, Gin is one of the most popular spirits drunk worldwide.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (per liter), and sales channels. The market encompasses sales (at-home sales, out-of-home sales, and eCommerce sales) to private end customers (B2C).

• The at-home market encompasses sales via super- and hypermarkets, convenience stores or similar channels.
• The out-of-home market encompasses sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments.
• The eCommerce market encompasses the sale of physical goods via digital channels. However, online sales attributable to out-of-home consumption of alcoholic beverages are not included. Online sales are also displayed in the eCommerce subsegment Alcoholic Drinks of Digital Market Insights.

The price per unit refers to liter as a base unit, and the average price is a combination of the at-home and out-of-home prices, including all sales and consumption taxes. At-home and out-of-home prices are displayed separately in the lowest segment levels of the Alcoholic Drinks market. Per capita figures refer to the whole population.
Key players include San Miguel Corporation, Diageo (Gordon's and Tanqueray), and Bacardi.
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