Smartphones - Italy

  • Italy
  • In 2024, the revenue in the Smartphones market in Italy amounts to US$7.3bn.
  • It is projected to grow annually by 0.55% (CAGR 2024-2028).
  • In global comparison, in China generates the highest revenue in the Smartphones market, reaching US$105.5bn in 2024.
  • When considering the total population figures, the per person revenues in Italy's Smartphones market amount to US$123.70 in 2024.
  • By 2028, the volume in the Smartphones market is expected to reach 20.6m pieces units.
  • Additionally, the market is anticipated to show a volume growth of -0.7% in 2025.
  • The average volume per person in the Smartphones market is projected to be 0.4pieces units in Italy in 2024.
  • "The Italian smartphone market is currently experiencing a surge in demand for high-end devices, driven by the country's tech-savvy population and their preference for stylish and innovative smartphone designs."

Key regions: Worldwide, Brazil, United Kingdom, Vietnam, United States

 
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Region
 
Region comparison
 
Currency
 

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on electronic and digital devices used privately either for entertainment (televisions, game consoles, smart speakers, etc.), communication (telephones, smartphones, etc.) or home-office activities (printers, copiers, etc.).

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, number of internet users, smartphone penetration rate, household number and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting electronic products due to the non-linear growth of technology adoption and regular product upgrade. The main drivers are GDP per capita, consumer spending per capita, and 5G penetration rate.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Key Players
  • 5G Share
  • Demographics
  • Volume
  • Price
  • Global Comparison
  • Methodology
  • Key Market Indicators
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