The Athletic Footwear segment includes shoes specifically designed for sports purposes (e.g., soccer, tennis, basketball, etc.). The definition is based on the Harmonized System of international trade (specifically the HS codes 640219 and 640319) which include only functional sports shoes and excludes snow-ski footwear as well as skating boots. Most so-called "athleisure" footwear or sneakers, i.e. everyday footwear with an athletic appearance, are excluded from this definition and can be found in the Sneakers segment.
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (per pair), sustainable footwear share, and sales channels data. The online distribution channel refers to the purchase of physical goods from a digital marketplace. In other words, the purchase is conducted via the internet, be it on a desktop PC, tablet, or smartphone. The offline distribution channel covers all purchases in stationary stores, by telesales, or via mail order (e.g., print catalogs).
Functional athletic footwear (e.g. for tennis, basketball, soccer, running etc.)
"Athleisure" footwear (everyday shoes with athletic design)
Following the Sneakers segment, the Athletic Footwear segment is projected to see the second-largest increase in revenue numbers between 2022 and 2027. Although the segment accounted for the lowest revenue numbers in the Footwear market in 2022, it is expected to grow with the increasing implementation of the latest technologies and materials. Additionally, a rise in athletic footwear purchases can be observed following the hit of the COVID-19 pandemic. This upward trend can be attributed to an increased interest in sports.
The Athletic Footwear segment focuses on designs with materials other than polyester. Not only is having footwear made from knit technology or lightweight, breathable, and durable fabrics of importance to consumers, but it also has a positive impact on the environment. As such, key players in the market are aiming to make the manufacturing process as sustainable as possible in order to produce environmentally-friendly shoes.
Data encompasses B2C enterprises. Figures are based on the consumer spending on footwear which comprises Sneakers, Athletic Footwear, Leather Footwear, and Textile & Other Footwear segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).
Modeling approach / Market size:
Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index, and population. This data helps us to estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Footwear market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.