Sneakers - China

China

In 2024, the Sneakers segment in China is projected to generate a revenue of US$17.11bn.
This market is anticipated to grow by 6.84% annually, according to the Compound Annual Growth Rate (CAGR) for the period between 2024-2028.
In terms of global comparison, in the United States is the leading country in revenue generation, with an expected revenue of US$23,400.00m in 2024.
The per person revenue generated by the Sneakers segment in China is estimated to be US$11.70 in 2024, in relation to the total population figures.
Looking ahead, the volume of the Sneakers segment is anticipated to reach 300.80m pairs by 2028.
The market segment is expected to show a volume growth of 5.2% in 2025.
Lastly, in 2024, the average volume per person in the Sneakers segment of China is expected to amount to 0.17pairs.
China's sneaker market is expanding rapidly due to the growing middle class and their increasing interest in luxury brands.

Key regions: India, Australia, India, Vietnam, United Kingdom

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Currency

Analyst Opinion

Since fashion trends have frequently carried over into the sneakers industry, they have now become a part of the everyday style of 40% of consumers, according to the Statista Global Consumer Survey. In terms of revenue value, the United States is in the lead, where sneakers have long been thought of as a culture. When it comes to revenue numbers, the Sneaker segment is led by two of its biggest players, Nike and Adidas.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on footwear which comprises Sneakers, Athletic Footwear, Leather Footwear, and Textile & Other Footwear segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index, and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Footwear market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.