The Laundry Care market includes all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids. Laundry Care accounts for the largest share of the Home and Laundry Care market. Only retail sales to private consumers (B2C) are covered; however, B2B sales and laundry services are not included.
The Laundry Care page provides market insights and examines changes in revenue trends, users, and average revenue per user. Sales channel data is also displayed. The sales channel provides the ratio between online and offline purchases and the comparison between purchases made via mobile and desktop devices. The market data only covers the B2C market, and revenue is estimated based on where the transaction occurs. Detailed definitions and explanations for each market can be found on the corresponding pages.
Mild and special detergents
Detergents for colors
Powdered and liquid detergents
Detergents for bulk consumers (B2B; e.g. textile industry)
The Laundry Care market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Laundry Care industry.