Home & Laundry Care - Philippines

Philippines

The Home & Laundry Care market in the Philippines is projected to generate a revenue of US$3.32bn in 2024.
This market is expected to experience an annual growth rate of 3.84% (CAGR 2024-2028).
Among the market segments, the largest one is Laundry Care, which is estimated to have a market volume of US$1.57bn in 2024.
In terms of global comparison, in the United States leads the Home & Laundry Care market with a revenue of US$32,280m in 2024.
When considering the population size, per person revenues of US$27.88 are expected to be generated in the Philippines in 2024.
Furthermore, online sales are projected to contribute 8.2% of the total revenue in the Home & Laundry Care market by 2024.
Despite the economic challenges, the demand for eco-friendly home and laundry care products in the Philippines is steadily growing.

Key regions: Worldwide, United States, Philippines, Canada, India

Market

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Analyst Opinion

Consumers’ awareness when purchasing everyday products has increased in recent years. Price and brands are taking a back seat and sustainability is becoming an increasingly important topic for consumers. Even if conventional cleaning agents are the cheaper alternative, more and more consumers are choosing to use cleaning agents that are less harmful to nature and humans. Sustainability not only includes more environmentally friendly and degradable ingredients; packaging is also a key issue. Attitudes towards plastic usage and recycling have changed and are becoming more important to consumers. Products that focus on sustainability have recently developed from a niche product to a top seller.

Methodology

The Home & Laundry Care market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Home & Laundry Care industry.