The Hot Drinks market segment, Cocoa consists of powder and powder mixes for the preparation of cocoa drinks or hot chocolate. It does not include other products based on cocoa (such as chocolate bars) or premade, Ready-to-Drink cocoa drinks which are instead aggregated into Non-Carbonated Soft Drinks in the Non-Alcoholic Drinks market.
In comparison, Cocoa is the smallest segment in the Hot Drinks market. Nestlé is by far the most important player in the segment.
The market for Hot Drinks Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The price per unit in the out-of-home market always references the total price over the amount of tea consumed, regardless of the other components of the finished beverage. One cup of cocoa or hot chocolate is assumed to contain 5.3 grams of cocoa. One kilogram therefore represents roughly 190 cup equivalents. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years.
