Instant Coffee - Worldwide

  • Worldwide
  • The Instant Coffee market in Worldwide is projected to generate a revenue of US$30.3bn in 2023.
  • It is anticipated to grow at an annual rate of 5.03% (CAGR 2023-2028).
  • When compared globally, in Japan stands out as the top revenue generator in the Instant Coffee market, with US$4,741m in 2023.
  • In terms of per person revenues, the average amount generated in 2023 is US$3.95.
  • Looking ahead, the volume of the Instant Coffee market is expected to reach 1.6bn kg by 2028.
  • Additionally, a volume growth of 3.2% is projected for the market in 2024.
  • On an individual level, the average volume per person in the Instant Coffee market is estimated to be 0.19kg in 2023.
  • It is worth noting that these numbers pertain specifically to the Instant Coffee market.

Key regions: Hong Kong, Worldwide, United States, Australia, China

Region comparison


Data coverage:
The data encompasses B2C enterprises. Figures are based on private Household spendings on Hot Drinks. The data only covers at-home sales (e.g., sales via supermarkets, hypermarkets, convenience stores). Out-of-home sales (e.g., sales in Hotels, restaurants, bars) are only shown as a separate box in the aggregated Hot Drinks market.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as production data, region, and price level index. This data helps us estimate the market size for each country individually.

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Hot Drinks market with a projected steady growth.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.


  • Revenue
  • Key Players
  • Sales Channels
  • Volume
  • Price
  • Global Comparison
  • Methodology
  • Key Market Indicators
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