Non-Alcoholic Drinks - Europe

Definition
The Non-Alcoholic Drinks segment includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure
The Non-Alcoholic Drinks market consists of 4 segments:

• Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
• Soft Drinks covers water-based Non-Alcoholic Drinks, this segment consists of the subsegments Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
• The Juices segment consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices segment is divided into the subsegments Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
• The Ready-to-Drink (RTD) Coffee & Tea segment includes packaged coffee and tea beverages in liquid form, ready for consumption. This segment is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional Information
By revenue, the most important producers of Non-Alcoholic Drinks worldwide are the Coca-Cola Corporation, PepsiCo, Nestlé Waters, Danone and Red Bull. Next in line to these multi-national brand players are locally and regionally significant companies like Suntory, BritVic, Kirin, Asahi and the brand players’ bottling partners like Coca-Cola European Partners (CCEP), FEMSA and similar companies.
The market for Non-Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years. The price per unit always references liters as a base unit for both at-home and out-of-home consumption.