Non-Alcoholic Drinks - Finland

The Non-Alcoholic Drinks market in Finland has been experiencing significant growth in recent years. Customer preferences have shifted towards healthier and more natural beverages, leading to an increased demand for non-alcoholic options. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the market. Customer preferences in Finland have been influenced by a growing health consciousness and a desire for more natural products. Consumers are becoming more aware of the negative health effects of sugary drinks and are actively seeking out alternatives. As a result, there has been a rise in demand for non-alcoholic drinks that are low in sugar, free from artificial additives, and made from natural ingredients. This trend is in line with global market preferences, as consumers worldwide are increasingly prioritizing health and wellness. The market in Finland has also been influenced by local special circumstances. Finland has a strong tradition of clean and pure natural resources, such as water and berries, which are often used as ingredients in non-alcoholic beverages. This has led to the development of a wide range of locally produced drinks that highlight the country's natural resources and traditional flavors. Finnish consumers have shown a preference for products that are locally sourced and have a strong connection to their cultural heritage. Underlying macroeconomic factors have also played a role in the growth of the Non-Alcoholic Drinks market in Finland. The country has a high standard of living and a strong economy, which has resulted in increased disposable income for consumers. This has allowed them to spend more on premium and healthier beverages. Additionally, Finland has a well-developed retail infrastructure, with a wide variety of distribution channels available to manufacturers. This has made it easier for non-alcoholic drink brands to reach consumers and expand their market share. In conclusion, the Non-Alcoholic Drinks market in Finland is developing in response to customer preferences for healthier and more natural beverages. This trend is in line with global market preferences and is driven by a growing health consciousness among consumers. Local special circumstances, such as Finland's tradition of clean and pure natural resources, have also contributed to the development of the market. Furthermore, underlying macroeconomic factors, including a high standard of living and a well-developed retail infrastructure, have supported the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.