Non-Carbonated Soft Drinks here sum up non-alcoholic liquid refreshment beverages that are not artificially carbonated. These include a variety of drinks like fruit juice nectars (with a fruit juice content of 25-99%), fruit-juice-based refreshment beverages (with a fruit juice content of less than 25%), ready-to-drink (RTD) tea and coffee beverages as well as valued-added or flavoured water. Non-Alcoholic beer also falls into this category as its carbon dixode is a natural result of the brewing process. While fruit nectars have lost some ground to juices with 100% fruit juice content and are generally under pressure because of their relatively high sugar content, RTD tea and coffee beverages as well as non-alcoholic beer have performed very well in recent years as consumers in the West seek out novel refreshment options. In the Asia-Pacific region this category has been traditionally stronger than carbonates and has been fuelled by the general economic development in these countries.
The market for Non-Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years.
