Revenue in the Toilet Paper segment amounts to €19.47bn in 2023. The market is expected to grow annually by 3.85% (CAGR 2023-2027).
In global comparison, most revenue is generated in China (€21,790.00m in 2023).
In relation to total population figures, per person revenues of €22.92 are generated in 2023.
In the Toilet Paper segment, volume is expected to amount to 7,905.5mkg by 2027. The Toilet Paper segment is expected to show a volume growth of 1.7% in 2024.
The average volume per person in the Toilet Paper segment is expected to amount to 8.7kg in 2023.
The Toilet Paper segment represents the top-selling tissue segment. Due to a trend towards multi-layered tissue papers, an increase in consumption in terms of volume is evident in many countries. The market includes retail sales. The most important manufacturers are SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä which produce both under their own brands as well as for retailer brands.