Toilet Paper - United States

  • United States
  • In 2023, the revenue generated in the Toilet Paper market in the United States amounts to US$16.32bn.
  • It is projected that the market will experience an annual growth rate of 4.91% from 2023 to 2027 (CAGR 2023-2027).
  • When compared globally, in China generates the highest revenue in this segment, with US$22,330.00m in 2023.
  • Taking into account the total population figures, the per person revenue in the United States for the Toilet Paper market is US$48.48 in 2023.
  • Looking ahead, it is estimated that the volume in the Toilet Paper market will reach 3.80bn kg by 2027.
  • In 2024, there is an expected volume growth of 1.0%.
  • Furthermore, the average volume per person in the Toilet Paper market is projected to be 10.85kg in 2023 in the United States.
  • The United States is experiencing a surge in demand for premium and eco-friendly toilet paper options.

Key regions: Australia, South Korea, Philippines, Worldwide, India

Region comparison


Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, consumer spending, and price level index. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.


  • Revenue
  • Sales Channels
  • Volume
  • Price
  • Global Comparison
  • Methodology
  • Key Players
  • Key Market Indicators
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