Tissue & Hygiene Paper - United States

  • United States
  • In 2023, the revenue in the Tissue & Hygiene Paper market in the United States amounts to US$46.79bn.
  • It is projected to grow annually by 4.47% (CAGR 2023-2027).
  • The largest segment in the market is Toilet Paper, with a market volume of US$16.32bn in 2023.
  • In comparison to other countries, in China generates the highest revenue in the global Tissue & Hygiene Paper market, reaching US$68.14bn in 2023.
  • When considering the total population figures, the per person revenue generated in the United States is US$139.00 in 2023.
  • Online sales are expected to account for 3.4% of the total revenue in the Tissue & Hygiene Paper market in the United States by 2023.
  • The volume in the Tissue & Hygiene Paper market is projected to reach 8.30bn kg by 2027.
  • Additionally, a volume growth of 0.9% is expected in 2024.
  • The average volume per person in the Tissue & Hygiene Paper market is anticipated to be 23.79kg in 2023.
  • The United States is experiencing a growing demand for sustainable and eco-friendly tissue and hygiene paper products.

Key regions: Worldwide, United States, Australia, India, Vietnam

Region comparison

Analyst Opinion

Tissue and hygiene paper consumption is highly linked to a country’s human development and health standards. 73% of the world population have access to improved sanitation facilities. The better the access to improved sanitation facilities and the better the drinking water supply, the higher the consumption of tissue and hygiene paper. Accordingly, high-income countries rank at the top of the list and countries with low income and low health standards have the lowest share. The worldwide increase in access to and improvement of sanitation facilities, human development, and healthcare directly affect tissue and hygiene paper sales and corresponding forecasts. Particularly strong growth is expected in middle-income countries as the infrastructure is being further expanded.


Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, consumer spending, and price level index. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Volume
  • Price
  • Global Comparison
  • Methodology
  • Key Players
  • Key Market Indicators
Please wait