Sports Equipment - China

  • China
  • Revenue in the Sports Equipment market amounts to US$37.32bn in 2023. The market is expected to grow annually by 6.87% (CAGR 2023-2028).
  • In global comparison, most revenue is generated in China (US$37,320.00m in 2023).
  • In relation to total population figures, per person revenues of US$26.04 are generated in 2023.

Key regions: Europe, Indonesia, Worldwide, Germany, Asia

Region comparison

Analyst Opinion

From 2021 to 2022, the Sports Equipment market demonstrated remarkable growth, fueled by a surge in health and fitness awareness and a growing interest in various sports and outdoor activities. Overall, the Sports Equipment market's revenue reached an impressive US$149.50 billion in 2022, representing a significant 9.5% surge from the previous year's revenue of US$137.20 billion.

The market for sports equipment features a diverse array of manufacturers and suppliers, ranging from established brands like Wilson, Rawlings, Easton, and Spalding to specialized companies that cater to specific sports and athletic needs. Each segment of the industry serves a distinct customer base, from professional athletes to fitness enthusiasts and recreational sports participants.

In the foreseeable future, the Sports Equipment market is poised for further expansion, driven by several emerging trends. The increasing focus on health and wellness is inspiring individuals to engage in various sports and fitness activities, resulting in a higher demand for state-of-the-art exercise machines, sports gear, and training equipment. This trend is complemented by the growing popularity of home gyms and fitness centers, encouraging consumers to invest in quality sports equipment for their personal use. Additionally, innovations in indoor sports equipment are gaining momentum, as individuals seek opportunities for recreational sports and fitness activities within indoor settings. This includes products like indoor exercise bikes, table tennis tables, and portable basketball hoops. Considering these emerging trends, the Sports Equipment market is positioned for continued expansion in the forthcoming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on goods people buy for their leisure activities and hobbies.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use in-house market research, national statistical offices, international institutions, trade associations, third-party studies, and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and household number. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, exponential trend smoothing is well suited for forecasting the Toys & Hobby market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.


  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Global Comparison
  • Methodology
  • Key Market Indicators
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