Revenue in the Toys & Games segment amounts to US$40.40bn in 2022. The market is expected to grow annually by 4.40% (CAGR 2022-2027).
In global comparison, most revenue is generated in China (US$56.28bn in 2022).
In relation to total population figures, per person revenues of US$47.57 are generated in 2022.
The Toys and Games market is constituted by a wide variety of products intended mainly, but not exclusively, for the entertainment of children. The market focuses on traditional segments like dolls, construction sets as well as card games. Board games are excluded. Big brands in this category are Mattel, Lego, Hasbro, MGA Entertainment, etc.
Various toys for children and adults
Cards and other indoor games
Video games consoles
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