The Consumer Market Outlook (CMO) combines data from a wide range of sources to provide a consistent and comparable model for key markets of the consumer goods industry.
Our international team of experienced analysts and market researchers derives key metrics out of various country-specific and international studies and uses mathematical models to transform and standardize information and enrich the data with additional insights.
Data about the global consumer markets come from a variety of national and international institutions and trade associations which provide information about industrial production, international trade as well as consumer spending and habits. Statista’s Consumer Market Outlook connects these different sources, methodologies and survey periods and delivers coherent trend analytics and forecasts on the most relevant consumer markets.
In addition to that we conduct our own surveys to show latest trends and consumer behavior regarding a specific topic, always focusing on reliable, representative and continual results that follow our ambition of giving you immediate access the most reliable and trusted statistics available in the market.
Methodology of the Consumer Market Outlook
Who can access the Consumer Market Outlook? The Consumer Market Outlook data is included in all Statista Corporate & Enterprise accounts with ongoing contracts. Get more information.
What kind of data does the Consumer Market Outlook contain?
- Market Value
- Market Volume
- Price Per Unit
- International comparison
- Market indicators (e.g.consumer spending and inflation)
- How many markets are available in the Consumer Market Outlook?
Can I download the data? Yes. You can download the data as an Excel- or PNG-file. Download buttons can be found in the different box diagrams in the lower left corner. An extension of the export functionality including more download formats and the possibility of downloading all data for a selected market segment at once is planned and will soon be available.
When is the data being updated? The market data are updated once a year. However, in some cases the data for individual markets is updated on an ad hoc basis (e.g. when new, relevant data has been released or significant changes within the market have impact on the projected development).
A time stamp at the bottom of each diagram shows the latest available update. Update cycles vary from market to market in terms of data availability.
Will there be more markets in the future? Other regions, categories and market segments will be added in the future. By the end of 2016 North America, Switzerland and Norway will be included. Markets in Asia will follow. You are welcome to contact us for further information and suggestions.
Data & Methodology
How are the markets defined? All markets are defined at the beginning of each content page. You can read a short introduction about what products, services or categories are included in our market scope and what is out-of-scope.
Furthermore, we provide a brief explanation and market definition that is accessed by clicking on the download button on top of each content page. If a question is still unanswered please get in touch with us. We are always happy to help you out and to improve our product.
Which data sources are the bases for the market data? The Consumer Market Outlook uses a large number of different, market specific sources for the analytical modelling of each market. An overview of the sources for each market can be found in the methodology. In addition to sources that are only used for single markets, there are some sources with general data such as macro-economic data including, among many others, the World Bank, the European Commission’s central database and OECD.
How are the market values calculated? Our analysis methods combine different datasets to get a holistic view of the markets from different perspectives terms of economic development, changes in consumer behaviour and social trends. These data points include statistical macro-data on a country-level, insights from market research, as well as analysis of trade associations in each market. A brief description of the methodology can be downloaded here.
Technical Questions & Support
Which currency rates are used for the forecasts? All monetary data is standardized to EUR values to allow further calculation. For the EUR to USD conversion the average exchange rate of the last available full year is used and projected assuming fixed rates for the forecast period to avoid the influence of exchange rate deviations on the general market dynamic. The source for the historical data is oanda.com. Currently, there isn’t the option to directly switch between currencies. Please visit de.statista.com/outlook/consumer-market for EUR figures and statista.com/outlook/consumer-market for USD figures. A function to easily change between currencies is planned.
Can you directly compare the market data from different countries? A country comparison is given in the „Global Comparison Box“, which is not yet editable , but shows the top five countries (by market value) plus the current selected country. In order to intensively compare and calculate with different country values, we will deliver enhanced download functionalities to improve data accessibility in standard formats such as XLS-files in the near future.
Who do I contact in case of feedback or questions regarding the content of the Consumer Market Outlook? For all content support requests please get in touch with our customer support. The request will be forwarded immediately to the responsible market analyst who can give you relevant feedback.
Who do I notify about technical errors? Please make sure that you are logged-in with a Statista Corporate or Enterprise Account to have full access to our exclusive Consumer Market Outlook features. With all technical support requests please get in touch with our customer support. The request will be forwarded immediately to our IT department who will fix the errors as soon as possible.