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Consumer Market Outlook

Everything you need to know about Consumer Goods

Methodology

The Consumer Market Outlook (CMO) combines data from a wide range of sources to provide a consistent and comparable model for key markets of the consumer goods industry.

Our international team of experienced analysts and market researchers derives key metrics out of various country-specific and international studies and uses mathematical models to transform and standardize information and enrich the data with additional insights.

Data about the global consumer markets come from a variety of national and international institutions and trade associations which provide information about industrial production, international trade as well as consumer spending and habits. Statista’s Consumer Market Outlook connects these different sources, methodologies and survey periods and delivers coherent trend analytics and forecasts on the most relevant consumer markets.

In addition to that we conduct our own surveys to show latest trends and consumer behavior regarding a specific topic, always focusing on reliable, representative and continual results that follow our ambition of giving you immediate access the most reliable and trusted statistics available in the market.

Methodology of the Consumer Market Outlook

Download key facts & methodology

Consumer Market Outlook: Market forecasts and Statistics

Our Approach

We combine the benefits of recent market research and trend analysis:

Monitor developments
Identify patterns
Forecast trends
Determine market impact

Market Analysis and Forecasts

We provide independent, realistic and consistent market sizes and forecasts based on data-focused analysis and models based on the latest findings from consumer market research.

Internationally comparable
Macro-economic and market-specific drivers
Performance indicators

Our Data Sources

Our forecasts are based on four types of relevant industry data:

Analysis of official statistics from national and international institutions
Trade association data
Systematic press review and ongoing industry monitoring
Macro-economic indicators

Deep Dive into the CG Industry

Our market sizing uses individual bottom-up analyses of consumer markets:

Market size
- Production Data
- International Trade
- Consumer spending
- Consumer prices
- Distribution structures

Up-to-date

Our models incorporate the latest available data for the historical development as well as valid forecasts for the economic environment (e.g. GDP development, consumer climate and commodity prices)

FAQs

General

Who can access the Consumer Market Outlook?
The Consumer Market Outlook data is included in all Statista Corporate & Enterprise accounts with ongoing contracts. Get more information.
What kind of data does the Consumer Market Outlook contain?
- Market Value
- Market Volume
- Price Per Unit
- International comparison
- Market indicators (e.g.consumer spending and inflation)
How many markets are available in the Consumer Market Outlook?
- 18 consumer goods verticals (e.g. Beauty & Personal Care) are divided into:
- More than 200 market segments (e.g. Cosmetics)
A complete market overview can be found in our methodology or at the market directory.
Can I download the data?
Yes. You can download the data as an Excel- or PDF-file. Single graphs are also available as PNG files-Download buttons can be found on top right of the page and in the different box diagrams on the right.
When is the data being updated?
We update data in our Market Outlooks twice a year. The updates are scattered throughout the year. Thus, one market might be updated in January and July, while others are updated later. If something major happens that influences our estimations or if we find inconsistencies, we will update the information immediately.
Most of the Consumer Market Outlook data was modeled before the outbreak of COVID-19. A forecast adjusted to these global events will be published in Q2 2020.
Will there be more markets in the future?
Other regions, categories and market segments will be added in the future. You are welcome to contact us for further information and suggestions.

Data & Methodology

How are the markets defined?
All markets are defined at the beginning of each content page. You can read a short introduction about what products, services or categories are included in our market scope and what is out-of-scope.
Furthermore, we provide a brief explanation and market definition that is accessed by clicking on the download button on top of each content page. If a question is still unanswered please get in touch with us. We are always happy to help you out and to improve our product.
How are the market values calculated?
Our analysis methods combine different datasets to get a holistic view of the markets from different perspectives terms of economic development, changes in consumer behaviour and social trends. These data points include statistical macro-data on a country-level, insights from market research, as well as analysis of trade associations in each market. A brief description of the methodology can be downloaded here.

Technical Questions & Support

Which currency rates are used for the forecasts?
We use the average exchange rate of each year to convert from one currency to another. The exact rates used can be checked in the "Key Market Indicators" box below each market. The source of the historical data is Statista, based on the IMF and other sources.
Can you directly compare the market data from different countries?
A country comparison is given in the „Global Comparison Box“, which shows the top five countries (by market value) plus the current selected country. Further country comparisons can also be found in our market and segment reports.
Who do I contact in case of feedback or questions regarding the content of the Consumer Market Outlook?
For all content support requests please get in touch with our customer support. The request will be forwarded immediately to the responsible market analyst who can give you relevant feedback.
Who do I notify about technical errors?
Please make sure that you are logged-in with a Statista Corporate or Enterprise Account to have full access to our exclusive Consumer Market Outlook features. With all technical support requests please get in touch with our customer support. The request will be forwarded immediately to our IT department who will fix the errors as soon as possible.