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One of the key advantages in using the Statista platform is to find the reference of the data origin to check the reliability of the source and get further context information.
Most of the data about the global digital economy comes from financial company reports, consumer surveys or analyst estimates. The biggest problem in this context is availability of consistent, comparable and recent data points. Therefore Statista has stepped into Market Analytics to build bridges between different sources, methodologies and survey periods and delivers consistent data points to the most relevant topics.
This allows us to publish not only market sizes and forecasts for digital topics, but also consumer and company related insights of the digital economy.
Our team of experienced analysts and market researchers derives key metrics out of various country-specific and international studies and uses mathematical models to transform and standardize information and enrich the data with additional insights.
In addition to that we conduct our own surveys to show latest trends and consumer behavior regarding a specific topic, always focusing on reliable, representative and continuable results that follow our ambition of giving you immediate access to only the most reliable and trusted statistics available in the market.
We combine the benefits of recent market research and trend scouting.
We provide independent, realistic and consistent market sizes and forecasts based on data-focused analysis and multi-causal models based on the latest findings from economic and innovation research.
Our forecasts are based on four types of relevant industry data.
Our market sizing is based on individual bottom-up approaches and relying on deep-dive analysis of customer behavior, pricing models and company information.
Contextualized information is the key to get a deep understanding of digital market structure.
Continuous market monitoring allows us to detect and consider relevant changes along the value chain of digital markets.
Updates for each market come regularly once a year. In some cases, the data for individual markets is updated on an ad hoc basis (e.g. when new, relevant data has been released or significant changes within the market have impact on the projected development).
A time stamp at the bottom of each diagram shows the latest available update. Update cycles vary from market to market in terms of data availability.
Most of the Digital Market Outlook data was modeled before the outbreak of COVID-19. A forecast adjusted to these global events will be published in Q2 2020.
The Digital Market Outlook uses many different sources for the analytical modeling of each segment. An overview of the sources for each market can be found in the methodology.