App - Australia

  • Australia
  • The App market in Australia is expected to experience significant growth in the coming years.
  • According to projections, the total revenue in this market is set to reach US$6,894.00m by 2022.
  • This represents a substantial increase in revenue for the country.
  • Furthermore, the market is projected to maintain a steady annual growth rate of 7.77% from 2022 to 2027.
  • This growth rate is expected to result in a market volume of US$10,280.00m by 2027.
  • These figures highlight the potential for continued expansion in the App market in Australia.
  • When examining the different revenue streams within the App market, it is estimated that in-app purchases (IAP) will contribute significantly.
  • In 2022, IAP revenue is projected to reach US$1.92bn.
  • This indicates the popularity and importance of in-app purchases among users in Australia.
  • Additionally, paid app revenue is anticipated to reach US$0.06bn in 2022.
  • This demonstrates that there is still a market for paid apps, despite the prevalence of free apps with in-app purchases.
  • Advertising revenue is also expected to play a significant role in the App market in Australia.
  • Projections suggest that advertising revenue will reach US$4.91bn in 2022.
  • This highlights the value of advertising as a revenue stream for app developers and publishers.
  • In terms of user engagement, the number of app downloads is projected to reach 774.10m downloads in 2022.
  • This indicates a high level of interest and demand for apps among Australian consumers.
  • Furthermore, the average revenue per download is expected to be US$8.90.
  • This metric reflects the average amount of revenue generated from each app download in Australia.
  • It is worth noting that when comparing global app markets, in China currently leads in terms of revenue generation.
  • In 2022, in China is projected to generate US$162.90bn in app revenue.
  • This highlights the significant market size and potential in the Chinese app market.
  • Overall, the App market in Australia is poised for growth, with various revenue streams contributing to its expansion.
  • The projected revenue figures and growth rates indicate a promising future for the app industry in the country.

Key regions: China, United States, Europe, Germany, Asia

Region comparison


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.


  • Revenue
  • Downloads
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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