Total revenue in the Books & Reference segment is projected to reach US$8.28bn in 2022.
Total revenue is expected to show an annual growth rate (CAGR 2022-2026) of 8.76%, resulting in a projected market volume of US$12.24bn by 2026.
In-app purchase (IAP) revenue in the Books & Reference segment is projected to reach US$2.80bn in 2022.
Paid app revenue in the Books & Reference segment is projected to reach US$0.25bn in 2022.
Advertising revenue in the Books & Reference segment is projected to reach US$5.23bn in 2022.
The number of downloads in the Books & Reference segment is projected to reach 2,596.1m downloads in 2022.
The average revenue per download currently is expected to amount to US$3.19.
A global comparison reveals that most revenue is generated in Japan (US$3,777.00m in 2022).
The Books & Reference segment contains apps that allow users to read books and reference works on their mobile phones. Most of these books and references are also available as printed works but are more affordable and convenient to access as digital publications. An example within this segment is the Amazon Kindle app, which makes it possible to read Kindle eBooks on mobile devices. Another example is the Audible app, which lets users connect to their Audible accounts and listen to audiobooks while on the go.
Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
Apps that are run on iPhones and Android phones.
Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
Custom-made apps not available from any official app store.
B2B/C2C app sales of any kind.
Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).