App - Ireland

Ireland

In 2022, the projected total revenue in the App market in Ireland is expected to reach US$512.40m.
This is a significant figure that showcases the growth and potential of the App market in the country.
Furthermore, it is anticipated that the total revenue will continue to grow at an annual rate of 8.51% from 2022 to 2027, resulting in a projected market volume of US$819.80m by 2027.
When examining the different revenue streams within the App market, in-app purchases (IAP) are projected to contribute significantly.
In 2022, IAP revenue is expected to reach US$175.80m.
This highlights the popularity and consumer willingness to make purchases within apps.
Additionally, paid app revenue is projected to reach US$21.15m in 2022.
This revenue is generated from consumers directly purchasing apps from the App market store.
It is an essential component of the overall revenue generated within the market.
Advertising revenue also plays a significant role in the App market.
In 2022, it is projected to reach US$315.50m.
This revenue is generated from advertisements displayed within apps, showcasing the effectiveness and reach of advertising in the mobile app space.
The number of downloads in the App market is projected to reach 168.90m downloads in 2022.
This signifies the high demand and engagement of users with mobile apps in Ireland.
Furthermore, the average revenue per download is currently expected to amount to US$3.04.
This metric provides insight into the monetization potential of each download and highlights the value generated from the user base.
It is worth noting that when comparing global figures, in China stands out as the country generating the most revenue in the App market.
In 2022, in China is projected to generate an impressive US$162.90bn in revenue.
This underlines the significant market size and economic impact of the App market industry in China.
Overall, the App market in Ireland is poised for growth, with projected revenues and market volume showing positive trends.
The various revenue streams, including in-app purchases, paid apps, and advertising, contribute to the overall revenue generated within the market.
With a strong user base and potential for further expansion, the App market in Ireland presents lucrative opportunities for developers and businesses alike.

Key regions: China, United States, Europe, Germany, Asia

Market

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Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.