Digital Advertising

  • Ad spending in the Digital Advertising market is projected to reach US$147.70m in 2022.
  • The market's largest segment is Search Advertising with a market volume of US$53.66m in 2022.
  • In global comparison, most ad spending will be generated in the United States (US$232.70bn in 2022).
  • The average ad spending per user in the Social Media Advertising segment is projected to amount to US$40.26 in 2022.
  • In the Digital Advertising market, 48% of total ad spending will be generated through mobile in 2026.
  • In the Digital Advertising market, 93% of the Digital Advertising revenue will be generated through programmatic advertising in 2026.
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