Digital Advertising - Poland
- Ad spending in the Digital Advertising market is projected to reach US$1.71bn in 2023.
- The market's largest segment is Search Advertising with a market volume of US$0.62bn in 2023.
- In global comparison, most ad spending will be generated in the United States (US$297.40bn in 2023).
- The average ad spending per user in the Search Advertising segment is projected to amount to US$19.40 in 2023.
- In the Digital Advertising market, 42% of total ad spending will be generated through mobile in 2027.
- In the Digital Advertising market, 82% of the Digital Advertising revenue will be generated through programmatic advertising in 2027.