Search Advertising - United States

  • United States
  • Ad spending in the Search Advertising segment is projected to reach US$116.50bn in 2022.
  • Ad spending is expected to show an annual growth rate (CAGR 2022-2027) of 11.87%, resulting in a projected market volume of US$204.10bn by 2027.
  • In global comparison, most ad spending will be generated in the United States (US$116.50bn in 2022).
  • In the Search Advertising segment, US$132.50bn of total ad spending will be generated through mobile in 2027.
  • The average ad spending per internet user in the Search Advertising segment is projected to amount to US$379.10 in 2022.
  • The market share of Google amounts to an estimated 65% of the Search Advertising segment and the selected region in 2021.
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