Search Advertising

  • United States
  • Ad spending in the Search Advertising segment is projected to reach US$78,508m in 2021.
  • Ad spending is expected to show an annual growth rate (CAGR 2021-2025) of 10.01%, resulting in a projected market volume of US$114,984m by 2025.
  • In global comparison, most ad spending will be generated in the United States (US$78,508m in 2021).
  • In the Search Advertising segment, US$72,312m of total ad spending will be generated through mobile in 2025.
  • The average ad spending per internet user in the Search Advertising segment is projected to amount to US$259.72 in 2021.
  • The market share of Google amounts to an estimated 65% of the Search Advertising segment and the selected region in 2021.
Please wait


Get in touch with us. We are happy to help.
Statista Locations
Contact Vianny Gutierrez-Cruz
Vianny Gutierrez-Cruz
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)