Social Media Advertising

  • Philippines
  • Ad spending in the Social Media Advertising segment is projected to reach US$146m in 2021.
  • Ad spending is expected to show an annual growth rate (CAGR 2021-2025) of 11.77%, resulting in a projected market volume of US$228m by 2025.
  • In global comparison, most ad spending will be generated in the United States (US$56,180m in 2021).
  • In the Social Media Advertising segment, US$145m of total ad spending will be generated through mobile in 2025.
  • In the Social Media Advertising segment, the number of users is expected to amount to 87.9m users by 2025.
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