Social Media Advertising - Worldwide

  • Worldwide
  • Ad spending in the Social Media Advertising segment is projected to reach US$226.00bn in 2022.
  • Ad spending is expected to show an annual growth rate (CAGR 2022-2027) of 11.24%, resulting in a projected market volume of US$384.90bn by 2027.
  • In global comparison, most ad spending will be generated in the United States (US$80,670.00m in 2022).
  • In the Social Media Advertising segment, US$384.90bn of total ad spending will be generated through mobile in 2027.
  • In the Social Media Advertising segment, the number of users is expected to amount to 5,851.53m users by 2027.
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