Digital Advertising

United Kingdom
  • Ad spending in the Digital Advertising market is projected to reach £23.27bn in 2022.
  • The market's largest segment is Search Advertising with a market volume of £9.09bn in 2022.
  • In global comparison, most ad spending will be generated in the United States (£161.60bn in 2022).
  • The average ad spending per user in the Search Advertising segment is projected to amount to £143.20 in 2022.
  • In the Digital Advertising market, 58% of total ad spending will be generated through mobile in 2026.
  • In the Digital Advertising market, 85% of the Digital Advertising revenue will be generated through programmatic advertising in 2026.
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