Video Advertising - Japan | Statista Market Forecast

Ad spending in the Video Advertising segment is projected to reach US$5.63bn in 2023.
Ad spending is expected to show an annual growth rate (CAGR 2023-2027) of 10.45%, resulting in a projected market volume of US$8.38bn by 2027.
With a projected market volume of US$94,440.00m in 2023, most revenue will be generated in the United States.
In the Video Advertising segment, US$6.58bn of total ad spending will be generated through mobile in 2027.
The average ad spending per internet user in the Video Advertising segment is projected to amount to US$48.30 in 2023.
Connected TV ad spending in the Video Advertising segment is projected to reach US$0.86bn in 2023.
Connected TV is expected to show an annual growth rate (CAGR 2023-2027) of 14.40%, resulting in a projected market volume of US$1.48bn by 2027.
In the year 2021 a share of 35.3% of users is in the high income group.
In the year 2021 a share of 23.9% of users is 35-44 years old.
In the year 2021 a share of 50.9% of users is female.

Video Advertising considers all ad formats within webpage-based videos, app-based video players, social media, or streaming apps that appear on computer screens, smartphones, tablets, and other internet-connected devices.

These advertising formats are displayed as instream and outstream video ads. Instream video ads include advertising that appears before, during, or after the streamed video (pre-roll, mid-roll, and post-roll video ads) and video overlays (text- or image-based overlays that appear while watching a video). Outstream video ads include video advertising that appears in non-video environments, e.g., in-feed on social media or text-based content (so-called native advertising).

in-scope

All ad formats within webpage-based videos, app-based video players, social media networks, or social media apps
Pre-roll, mid-roll, and post-roll video ads
Text- or image-based overlays that appear in video players
Native advertising
Connected TV advertising

out-of-scope

Traditional TV advertising video formats broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
Addressable TV ads, targeted advertising to individual households via set-top boxes; including cable and satellite using addressable technologies such as Dynamic Ad Insertion (DAI)

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