Video Advertising

  • United States
  • Ad spending in the Video Advertising segment is projected to reach US$81.05bn in 2022.
  • Ad spending is expected to show an annual growth rate (CAGR 2022-2027) of 12.78%, resulting in a projected market volume of US$147.90bn by 2027.
  • With a projected market volume of US$81,050.00m in 2022, most revenue will be generated in the United States.
  • In the Video Advertising segment, US$114.70bn of total ad spending will be generated through mobile in 2027.
  • The average ad spending per internet user in the Video Advertising segment is projected to amount to US$263.70 in 2022.
  • Connected TV ad spending in the Video Advertising segment is projected to reach US$15.67bn in 2022.
  • Connected TV is expected to show an annual growth rate (CAGR 2022-2027) of 12.96%, resulting in a projected market volume of US$28.82bn by 2027.
  • In the year 2021 a share of 36.1% of users is in the high income group.
  • In the year 2021 a share of 25.4% of users is 25-34 years old.
  • In the year 2021 a share of 50.4% of users is male.
 
 
 
 
 
 
 
 
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