Ad spending in the Video Advertising segment is projected to reach US$81.05bn in 2022.
Ad spending is expected to show an annual growth rate (CAGR 2022-2027) of 12.78%, resulting in a projected market volume of US$147.90bn by 2027.
With a projected market volume of US$81,050.00m in 2022, most revenue will be generated in the United States.
In the Video Advertising segment, US$114.70bn of total ad spending will be generated through mobile in 2027.
The average ad spending per internet user in the Video Advertising segment is projected to amount to US$263.70 in 2022.
Connected TV ad spending in the Video Advertising segment is projected to reach US$15.67bn in 2022.
Connected TV is expected to show an annual growth rate (CAGR 2022-2027) of 12.96%, resulting in a projected market volume of US$28.82bn by 2027.
In the year 2021 a share of 36.1% of users is in the high income group.
In the year 2021 a share of 25.4% of users is 25-34 years old.
In the year 2021 a share of 50.4% of users is male.
Video Advertising considers all ad formats within webpage-based videos, app-based video players, social media, or streaming apps that appear on computer screens, smartphones, tablets, and other internet-connected devices.
These advertising formats are displayed as instream and outstream video ads. Instream video ads include advertising that appears before, during, or after the streamed video (pre-roll, mid-roll, and post-roll video ads) and video overlays (text- or image-based overlays that appear while watching a video). Outstream video ads include video advertising that appears in non-video environments, e.g., in-feed on social media or text-based content (so-called native advertising).
All ad formats within webpage-based videos, app-based video players, social media networks, or social media apps
Pre-roll, mid-roll, and post-roll video ads
Text- or image-based overlays that appear in video players
Connected TV advertising
Traditional TV advertising video formats broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
Addressable TV ads, targeted advertising to individual households via set-top boxes; including cable and satellite using addressable technologies such as Dynamic Ad Insertion (DAI)