Digital Fitness & Well-Being - Vietnam

  • Vietnam
  • Vietnam is projected to experience significant growth in the Digital Fitness & Well-Being market.
  • By 2024, the projected revenue is estimated to reach US$289.80m.
  • This is expected to be driven by an annual growth rate (CAGR 2024-2029) of 7.57%, resulting in a market volume of US$417.40m by 2029.
  • In terms of user penetration, in Vietnam is expected to have a rate of 14.84% in 2024, which is projected to increase to 19.46% by 2029.
  • This indicates a growing adoption of digital fitness and well-being solutions among the population.
  • The average revenue per user (ARPU) is expected to amount to US$19.62 in Vietnam.
  • This metric reflects the average amount of revenue generated per user in the digital fitness and well-being market.
  • When compared globally, United States is projected to generate the highest revenue in the Digital Fitness & Well-Being market.
  • In 2024, United States's revenue is estimated to reach an impressive US$14,820.00m.
  • This demonstrates the significant market potential United States.
  • Overall, Vietnam's Digital Fitness & Well-Being market is poised for growth, with projected revenue, user penetration, and average revenue per user all showing positive trends.
  • Vietnam is embracing digital fitness and well-being solutions, with a growing number of tech-savvy consumers seeking convenient ways to prioritize their health in the digital age.

Key regions: France, Asia, Japan, Germany, Italy

Region comparison

Analyst Opinion

The Digital Fitness & Well-Being market in Vietnam is experiencing significant growth and transformation, driven by various factors shaping consumer behavior and market dynamics.

Customer preferences:
Vietnamese consumers are increasingly prioritizing their health and well-being, leading to a growing demand for digital fitness and well-being solutions. The convenience and accessibility offered by online platforms for doctor consultations and digital treatment options are particularly appealing to busy urban populations seeking efficient healthcare services.

Trends in the market:
One prominent trend in the Vietnamese market is the rising popularity of digital fitness platforms offering virtual workout classes and personalized training programs. As more individuals look for convenient ways to stay active and maintain their fitness routines, these online solutions have gained traction. Moreover, the demand for online doctor consultations and digital treatment services is on the rise, driven by the need for timely medical advice and treatment without the constraints of physical appointments.

Local special circumstances:
Vietnam's rapidly growing middle-class population, coupled with increasing internet penetration and smartphone usage, has created a conducive environment for the expansion of the Digital Fitness & Well-Being market. The country's young demographic, with a high proportion of tech-savvy individuals, is also contributing to the adoption of digital health solutions. Additionally, the COVID-19 pandemic has accelerated the shift towards online healthcare services, further fueling the growth of the market in Vietnam.

Underlying macroeconomic factors:
The Vietnamese government's initiatives to promote digitalization and innovation in the healthcare sector are playing a crucial role in shaping the Digital Fitness & Well-Being market. Policies supporting telemedicine services and digital health platforms are driving industry players to invest in advanced technologies and expand their offerings to cater to the evolving needs of consumers. Additionally, favorable economic conditions and increasing disposable incomes are enabling more people to invest in their health and well-being, driving the overall growth of the market in Vietnam.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
Please wait