Online Doctor Consultations - Italy

  • Italy
  • The revenue in the Online Doctor Consultations market in Italy is projected to reach US$192.20m in 2024.
  • This represents a significant growth opportunity for the country.
  • Looking ahead, the market is expected to show an annual growth rate (CAGR 2024-2029) of 3.76%, leading to a projected market volume of US$231.10m by 2029.
  • This indicates a positive trend in the demand for online doctor consultations.
  • In terms of user penetration, in Italy is estimated to have a penetration rate of 4.08% in 2024, which is expected to increase to 4.30% by 2029.
  • This suggests that a growing number of people in Italy are embracing the convenience and accessibility of online doctor consultations.
  • The average revenue per user (ARPU) in Italy is projected to amount to US$80.28.
  • This metric highlights the value that each user brings to the market, indicating the potential profitability of the online doctor consultations sector in Italy.
  • It is worth noting that, in a global comparison, the majority of revenue in the Online Doctor Consultations market is expected to be generated United States, with a projected revenue of US$2,391.00m in 2024.
  • This showcases the immense scale of the market China, reflecting the country's large population and growing demand for online healthcare services.
  • Overall, the Online Doctor Consultations market in Italy presents a promising growth opportunity, with projected revenue, user penetration, and average revenue per user indicating positive trends in the coming years.
  • Italy is experiencing a surge in demand for online doctor consultations, as consumers seek convenient and accessible healthcare services in light of the COVID-19 pandemic.

Key regions: France, Europe, India, United States, United Kingdom

Region comparison

Analyst Opinion

The Online Doctor Consultations market in Italy has been experiencing significant growth in recent years, driven by various factors such as convenience, technological advancements, and changing consumer preferences.

Customer preferences:
Italian consumers are increasingly valuing convenience and efficiency when it comes to healthcare services. The ability to consult with a doctor online from the comfort of their homes is becoming more appealing, especially for minor health issues or follow-up consultations. This shift in preference towards digital health services is fueling the growth of the Online Doctor Consultations market in Italy.

Trends in the market:
In Italy, the Online Doctor Consultations market is witnessing a trend towards integrated digital platforms that offer a range of services beyond just online consultations. These platforms often include features such as digital fitness and well-being programs, online doctor consultations, and digital treatment and care options. This holistic approach to healthcare is resonating with Italian consumers who are looking for comprehensive and convenient solutions for their healthcare needs.

Local special circumstances:
Italy's healthcare system faces challenges such as long waiting times for doctor appointments and limited access to healthcare services in rural areas. The rise of online doctor consultations is helping to address some of these issues by providing a more accessible and efficient alternative for patients. Additionally, the Italian government has been supportive of digital health initiatives, further driving the growth of the Online Doctor Consultations market in the country.

Underlying macroeconomic factors:
The economic landscape in Italy, characterized by a growing digital infrastructure and increasing internet penetration, is creating a conducive environment for the expansion of online healthcare services. As more Italians gain access to the internet and become comfortable with digital technologies, the Online Doctor Consultations market is poised to continue its upward trajectory. Moreover, the COVID-19 pandemic has accelerated the adoption of telehealth services in Italy, highlighting the importance of online doctor consultations in ensuring continuity of care during crises.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Demographics
  • Key Market Indicators
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