ePublishing - Bangladesh

Bangladesh

The ePublishing market in Bangladesh is expected to witness significant growth in the coming years.
According to projections, the revenue in this market is anticipated to reach US$120.40m in 2024.
This reflects a positive trend and indicates the potential for further expansion.
Furthermore, it is projected that the ePublishing market will experience an annual growth rate, also known as the compound annual growth rate (CAGR), of 8.20% between 2024 and 2027.
This growth rate is expected to contribute to a projected market volume of US$152.50m by 2027.
It is worth noting that within the ePublishing market, the largest segment is ePapers, which is expected to have a market volume of US$41.18m in 2024.
This segment plays a crucial role in driving the overall revenue of the ePublishing market.
Looking at the number of readers, it is expected that the ePublishing market in Bangladesh will witness an increase, with the number of readers projected to reach 31.4m users by 2027.
This indicates a growing interest in digital content among the population.
In terms of user penetration, the ePublishing market is expected to reach a penetration rate of 15.2% in 2024.
This indicates the percentage of the total population that is actively engaged in ePublishing market activities.
Additionally, the average revenue per user (ARPU) in the ePublishing market is projected to be US$4.62.
This metric provides insights into the average revenue generated from each user, highlighting the potential profitability of the market.
When compared globally, it is important to note that in the United States is expected to generate the highest revenue in the ePublishing market, with a projected revenue of US$21,770.00m in 2024.
This showcases the dominance of the US market in the ePublishing market industry.
Overall, the ePublishing market in Bangladesh is poised for growth, with positive projections for revenue, market volume, number of readers, user penetration, and average revenue per user.
This presents opportunities for businesses operating in this sector to capitalize on the growing demand for digital content in the country.
With the growing popularity of smartphones and increasing internet penetration, ePublishing in Bangladesh is witnessing a surge in demand for digital books and online reading platforms.

Key regions: India, United Kingdom, South Korea, Japan, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

Although the ePublishing market has seen many attempts to establish popular business models (e.g., subscription-based services), the market still hasn’t succeeded in reaching a significant shift of user numbers towards subscriptions. Services offering unlimited access like Readly are lacking comprehensive portfolios of wide-reaching and popular publications such as big newspapers or magazines as those prefer to sell their electronic versions on their own. In this context, Apple could be a glimmer of hope to have the lasting traction to combine meaningful content from major publishers into one single service.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.