Mobile Games

  • Thailand
  • Revenue in the Mobile Games segment is projected to reach US$322m in 2021.
  • Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 13.45%, resulting in a projected market volume of US$533m by 2025.
  • In the Mobile Games segment, the number of users is expected to amount to 6.6m users by 2025.
  • User penetration will be 7.7% in 2021 and is expected to hit 9.4% by 2025.
  • In global comparison, most revenue will be generated in China (US$41,067m in 2021).
  • The average revenue per user (ARPU) in the Mobile Games segment is projected to amount to US$60.07 in 2021.
  • In the year 2021 a share of 44.4% of users is in the high income group.
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