• Turkey
  • Revenue in the Video-on-Demand segment is projected to reach US$531m in 2021.
  • Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 16.00%, resulting in a projected market volume of US$961m by 2025.
  • The largest segment is Video Streaming (SVoD) with a market volume of US$448m in 2021.
  • In global comparison, most revenue will be generated in the United States (US$36,079m in 2021).
  • The average revenue per user (ARPU) in the Video-on-Demand segment is projected to amount to US$17.02 in 2021.
  • In the Video-on-Demand segment, the number of users is expected to amount to 36.4m users by 2025.
  • User penetration will be 36.7% in 2021 and is expected to hit 42.0% by 2025.
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