Video Streaming (SVoD) - Kenya | Statista Market Forecast

Revenue in the Video Streaming (SVoD) market is projected to reach US$51.47m in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 18.24%, resulting in a projected market volume of US$100.60m by 2027.
In global comparison, most revenue will be generated in the United States (US$39,250.00m in 2023).
The average revenue per user (ARPU) in the Video Streaming (SVoD) market is projected to amount to US$16.17 in 2023.
In the Video Streaming (SVoD) market, the number of users is expected to amount to 4.53m users by 2027.
User penetration will be 5.5% in 2023 and is expected to hit 7.2% by 2027.

Subscription-based Video-on-Demand services (Subscription-VoD or SVoD), e.g. Netflix and Amazon Prime Video, offer unlimited access to their content libraries for a monthly subscription fee. Movies and TV series can be streamed to various supported connected devices. The SVoD market does not include ad-supported services, pay-per-view offerings or services that require a pay-TV subscription (e.g. HBO Go).

in-scope

Subscription-based-Video-on-Demand services, e.g. Netflix and Amazon Prime Video

out-of-scope

Ad-supported services
Pay-per-view offerings
Services that require a Pay-TV subscription (e.g. HBO Go)

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