eCommerce - Africa

  • Africa
  • Revenue in the eCommerce market is projected to reach US$49.02bn in 2023.
  • Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 13.90%, resulting in a projected market volume of US$82.49bn by 2027.
  • With a projected market volume of US$1,396.00bn in 2023, most revenue is generated in China.
  • In the eCommerce market, the number of users is expected to amount to 609.3m users by 2027.
  • User penetration will be 34.6% in 2023 and is expected to hit 44.3% by 2027.
  • The average revenue per user (ARPU) is expected to amount to US$112.80.
 
 
 
 
 
 
 
 
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