Digital Markets

eCommerce

  • Africa
  • Revenue in the eCommerce market is projected to reach US$91,331m in 2022.
  • Revenue is expected to show an annual growth rate (CAGR 2022-2025) of 20.63%, resulting in a projected market volume of US$160,328m by 2025.
  • With a projected market volume of US$1,535,304m in 2022, most revenue is generated in China.
  • In the eCommerce market, the number of users is expected to amount to 519.4m users by 2025.
  • User penetration will be 31.6% in 2022 and is expected to hit 39.5% by 2025.
  • The average revenue per user (ARPU) is expected to amount to US$235.69.
 
 
 
 
 
 
 
 
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