• Austria
  • Revenue in the eCommerce market is projected to reach US$8,910m in 2021.
  • Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 5.64%, resulting in a projected market volume of US$11,098m by 2025.
  • The market's largest segment is Fashion with a projected market volume of US$2,728m in 2021.
  • With a projected market volume of US$1,542,551m in 2021, most revenue is generated in China.
  • In the eCommerce market, the number of users is expected to amount to 7.3m users by 2025.
  • User penetration will be 70.9% in 2021 and is expected to hit 80.5% by 2025.
  • The average revenue per user (ARPU) is expected to amount to US$1,390.23.
  • In 2021, 81% of total eCommerce purchases in the country will be domestic.
  • In 2021, 34% of total eCommerce purchases will be paid by Cards.
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