Beauty, Health, Personal & Household Care - China

Definition:

The eCommerce Beauty, Health, Personal & Household Care market is a sector of online retailing that focuses on selling products related to personal care, beauty, and household essentials through digital channels. The purpose of eCommerce Beauty, Health, Personal & Household Care is to provide consumers with a convenient and accessible way to purchase a wide range of products, including skincare, haircare, makeup, vitamins and supplements, and household cleaning products.

The relevance of the eCommerce Beauty, Health, Personal & Household Care market lies in its ability to offer consumers a one-stop-shop for all their personal and household needs, with a wide range of products at competitive prices. It also enables brands and retailers to provide personalized recommendations and promotions based on customer preferences and purchase history, increasing customer engagement and loyalty.

The eCommerce Beauty, Health, Personal & Household Care market has experienced significant growth in recent years, driven by factors such as the increasing demand for natural and organic products, the rising trend of self-care, and the COVID-19 pandemic, which has accelerated the shift towards online shopping.

Examples of successful eCommerce Beauty, Health, Personal & Household Care businesses include Sephora, which offers a wide range of makeup, skincare, and haircare products, and Pharmaca, which specializes in natural and holistic health and wellness products. Additionally, direct-to-consumer brands like Dollar Shave Club and Harry's have disrupted the traditional personal care market by offering subscription services for razors and grooming products.

Structure:

The eCommerce market for Beauty, Health, Personal & Household Care consists of four different markets:

• The Beauty Care market includes the sale of various types of beauty products through digital channels, such as cosmetics, makeup, fragrances, as well as tools and accessories such as brushes and sponges.
• The Health Care market containsthe sale of various types of health and wellness products through digital channels, such as vitamins, supplements, fitness equipment, medical devices, and over-the-counter medications.
• The Household Care market comprises the sale of various types of household products through digital channels, such as cleaning supplies, laundry detergent, and paper products.
• The Personal Care market includes the sale of various types of personal care products through digital channels, such as skincare, haircare, makeup, fragrances, and grooming products for men.

Additional Information:

Beauty, Health, Personal & Household Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definions can be found on each respective market page.

Key players in the market are companies like Amazon, JD, Tmall, Taobao, Sephora, and Walmart.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.