Personal Care - Singapore | Statista Market Forecast

Revenue in the Personal Care segment is projected to reach US$496.80m in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 12.01%, resulting in a projected market volume of US$782.00m by 2027.
With a projected market volume of US$53,640.00m in 2023, most revenue is generated in the United States.
In the Personal Care segment, the number of users is expected to amount to 1.06m users by 2027.
User penetration will be 13.8% in 2023 and is expected to hit 17.3% by 2027.
The average revenue per user (ARPU) is expected to amount to US$596.90.

The eCommerce market sub-segment Personal Care includes the online sale of products related to personal cleansing (e.g., shower gels, bath scrubs), body care (e.g., deodorants, shaving creams), eye care (e.g., contact lenses, spectacle lenses), hair care (e.g., shampoos, conditioners, hair masks, hair styling products, hair colorants), oral care (e.g., toothpastes, manual toothbrushes, mouthwashes, and floss), and skin care (e.g., sunscreens, face creams, body lotions, hand creams). Other Personal Care includes tools such as razors, epilators, respiratory care, sexual health products, foot care, ear care, sleeping aids, as well as massage and relaxation items. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

in-scope

Hair care
Bathing products
Deodorants
Oral care
Shaving products

out-of-scope

Professional products and services

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