Beauty, Health, Personal & Household Care - US

Revenue in the Beauty, Health, Personal & Household Care segment is projected to reach US$113.40bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 11.14%, resulting in a projected market volume of US$173.00bn by 2027.
With a projected market volume of US$113.40bn in 2023, most revenue is generated in the United States.
In the Beauty, Health, Personal & Household Care segment, the number of users is expected to amount to 131.8m users by 2027.
User penetration will be 34.2% in 2023 and is expected to hit 38.3% by 2027.
The average revenue per user (ARPU) is expected to amount to US$0.98k.

The eCommerce market segment Beauty, Health, Personal & Household Care refers to the commercial (B2C) sales of beauty products (cosmetics and fragrances), over-the-counter (OTC) medical and pharmaceutical products (e.g., vitamins and minerals; analgesics), personal care items (e.g., eye care, oral care), and household care products (e.g., detergents, insecticides, and paper tissues) sold via digital channels. These include internet retailers (e.g., amazon.com), online pharmacies, online stores of drugstores, and other individual traders (e.g., cvs.com, bathandbodyworks.com). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

in-scope

Cosmetics and fragrances
Over-the-counter (OTC) pharmaceuticals
Body and hair care products
Household cleaners
Tissue and hygiene paper
Hand sanitizers

out-of-scope

Prescription medicines
Homeopathic remedies
Facial cleansing products
Professional products and services for B2C consumers

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Beauty, Health, Personal & Household Care - United States

in-scope

out-of-scope