Electronics - United States | Statista Market Forecast

Revenue in the Electronics segment is projected to reach US$150.10bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 5.45%, resulting in a projected market volume of US$185.60bn by 2027.
With a projected market volume of US$387.00bn in 2023, most revenue is generated in China.
In the Electronics segment, the number of users is expected to amount to 240.4m users by 2027.
User penetration will be 56.5% in 2023 and is expected to hit 69.9% by 2027.
The average revenue per user (ARPU) is expected to amount to US$0.79k.

The eCommerce market segment Electronics includes the B2C online sale of household appliances (e.g., dishwashing machines, refrigerators, hair dryers, small kitchen appliances) as well as of consumer electronic devices used for computing (e.g., PC monitors, laptops), for home office activities (e.g., printers, copiers), for communication (e.g., mobile phones, landline phones), and for entertainment (e.g., speakers, televisions, headphones, video players, smart streaming devices). Electronic devices and home appliances can be purchased via a variety of online platforms, including internet retailers (amazon.com), furniture stores (ikea.com), and electronic retailers (bestbuy.com). Resale of used, defective, or repaired goods (reCommerce and C2C) is not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

in-scope

Communication and computing devices (e.g., smartphones, laptops)
TV, radio, and multimedia
TV peripheral devices
Household appliances (e.g., microwaves, refrigerators)

out-of-scope

Digital media (e.g., video on demand, music downloads, eBooks)
Video game consoles
Smart remotes and displays
Lamps and lighting

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