Fashion - China | Statista Market Forecast

Revenue in the Fashion segment is projected to reach US$310.00bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 4.48%, resulting in a projected market volume of US$369.40bn by 2027.
With a projected market volume of US$310.00bn in 2023, most revenue is generated in China.
In the Fashion segment, the number of users is expected to amount to 931.4m users by 2027.
User penetration will be 48.9% in 2023 and is expected to hit 63.4% by 2027.
The average revenue per user (ARPU) is expected to amount to US$434.60.

The eCommerce market segment Fashion encompasses the commercial (B2C) sale of apparel (for men, women, and children), footwear (e.g., leather shoes, sneakers, luxury footwear, as well as textile and other footwear), luggage and bags (e.g., suitcases, purses, and briefcases), as well as accessories (e.g., hats and caps, watches and jewelery) via a digital channel. The main sales channels in this market segment include internet retailers (e.g., amazon.com) and online fashion retailers (e.g., Asos, Zalando, Nordstrom) or dedicated category retailers (e.g., eBags, zara.com, clarks.com, samsonite.com). Dedicated outdoor and sports apparel, outdoor and sports footwear, as well as baby’s clothes are not included in this segment (see: Toys, Hobby & DIY). The purchase and resale of used fashion articles are also not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

in-scope

Apparel and footwear
Watches, jewelry, and other accessories (e.g., hats, scarves)
Eyewear
Luggage and bags
Leather goods (e.g., leather bags, shoes, and belts)

out-of-scope

Protective covers for electronic devices (e.g., smartphone covers)
Sports outfits and footwear
Work clothes

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