Fashion

Revenue in the Fashion segment is projected to reach US$382,775m in 2021.
Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 8.33%, resulting in a projected market volume of US$527,098m by 2025.
The market's largest segment is Apparel with a projected market volume of US$249,786m in 2021.
In global comparison, most revenue will be generated in China (US$382,775m in 2021).
The average revenue per user (ARPU) in the Apparel segment is projected to amount to US$394.66 in 2021.
In the Fashion segment, 55% of total market revenue will be generated through online sales by 2023.
In the Apparel segment, the number of users is expected to amount to 873.4m users by 2025.
User penetration in the Apparel segment will be at 43.6% in 2021.

The eCommerce market segment Fashion includes the online trade of articles of apparel (for men, women and children), shoes and shoe care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and briefcases). Dedicated outdoor and sports apparel, outdoor and sports shoes as well as baby’s clothes are part of other categories (see: Toys, Hobby & DIY). Also, the purchase or resale of used apparel articles is not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

in-scope

Men's, women's and children's clothing (from 4 years)
Leather goods (e.g. leather bags, suitcases, purses and briefcases)
Shoes and shoe care products (e.g. cleaning products)
Accessories (e.g. hats, scarves and gloves),

out-of-scope

Outdoor and sports clothing
Outdoor and sports shoes
Baby and children’s clothes

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in-scope

out-of-scope

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