Revenue in the Fashion segment is projected to reach ₩42.45bn in 2022.
Revenue is expected to show an annual growth rate (CAGR 2022-2025) of 2.29%, resulting in a projected market volume of ₩45.44bn by 2025.
With a projected market volume of ₩356.50bn in 2022, most revenue is generated in China.
In the Fashion segment, the number of users is expected to amount to 36.4m users by 2025.
User penetration will be 60.9% in 2022 and is expected to hit 70.9% by 2025.
The average revenue per user (ARPU) is expected to amount to ₩1.36k.
The eCommerce market segment Fashion encompasses the commercial (B2C) sale of apparel (for men, women, and children), footwear (e.g., leather shoes, sneakers, luxury footwear, as well as textile and other footwear), luggage and bags (e.g., suitcases, purses, and briefcases), as well as accessories (e.g., hats and caps, watches and jewelery) via a digital channel. The main sales channels in this market segment include internet retailers (e.g., amazon.com) and online fashion retailers (e.g., Asos, Zalando, Nordstrom) or dedicated category retailers (e.g., eBags, zara.com, clarks.com, samsonite.com). Dedicated outdoor and sports apparel, outdoor and sports footwear, as well as baby’s clothes are not included in this segment (see: Toys, Hobby & DIY). The purchase and resale of used fashion articles are also not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
Apparel and footwear
Watches, jewelry, and other accessories (e.g., hats, scarves)
Luggage and bags
Leather goods (e.g., leather bags, shoes, and belts)
Protective covers for electronic devices (e.g., smartphone covers)