eCommerce

Revenue in the eCommerce market is projected to reach US$22,647m in 2021.
Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 4.82%, resulting in a projected market volume of US$27,344m by 2025.
The market's largest segment is Fashion with a projected market volume of US$7,526m in 2021.
With a projected market volume of US$1,542,551m in 2021, most revenue is generated in China.
In the eCommerce market, the number of users is expected to amount to 14.2m users by 2025.
User penetration will be 80.3% in 2021 and is expected to hit 82.2% by 2025.
The average revenue per user (ARPU) is expected to amount to US$1,642.37.
In 2021, 93% of total eCommerce purchases in the country will be domestic.
In 2021, 50% of total eCommerce purchases will be paid by Bank transfer.

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

in-scope

Sale of physical goods via a digital channel to a private end user (B2C)
Purchases via desktop computer (including notebooks) and purchases via mobile devices (e.g. smartphones)

out-of-scope

Digital media (e.g. music downloads, eBooks)
Digitally distributed services (e.g. plane tickets)
B2B markets (e.g. Alibaba)
Resale of used goods (reCommerce)
Sales between private persons (e.g. Craigslist)

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in-scope

out-of-scope

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