eCommerce

  • Portugal
  • Revenue in the eCommerce market is projected to reach US$4,456m in 2021.
  • Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 5.77%, resulting in a projected market volume of US$5,576m by 2025.
  • The market's largest segment is Fashion with a projected market volume of US$1,546m in 2021.
  • With a projected market volume of US$1,542,551m in 2021, most revenue is generated in China.
  • In the eCommerce market, the number of users is expected to amount to 5.7m users by 2025.
  • User penetration will be 52.5% in 2021 and is expected to hit 56.8% by 2025.
  • The average revenue per user (ARPU) is expected to amount to US$835.14.
  • In 2021, 88% of total eCommerce purchases in the country will be domestic.
  • In 2021, 65% of total eCommerce purchases will be paid by Cash on delivery.
 
 
 
 
 
 
 
 
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