eCommerce - Southeast Asia
- Southeast Asia
- Revenue in the eCommerce market is projected to reach US$127.70bn in 2023.
- Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 11.76%, resulting in a projected market volume of US$199.20bn by 2027.
- With a projected market volume of US$1,487.00bn in 2023, most revenue is generated in China.
- In the eCommerce market, the number of users is expected to amount to 485.60m users by 2027.
- User penetration will be 58.1% in 2023 and is expected to hit 68.5% by 2027.
- The average revenue per user (ARPU) is expected to amount to US$320.00.