eCommerce - Tanzania

  • Tanzania
  • Revenue in the eCommerce market is projected to reach US$629.50m in 2023.
  • Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 13.07%, resulting in a projected market volume of US$1,029.00m by 2027.
  • With a projected market volume of US$1,396.00bn in 2023, most revenue is generated in China.
  • In the eCommerce market, the number of users is expected to amount to 17.0m users by 2027.
  • User penetration will be 17.5% in 2023 and is expected to hit 23.4% by 2027.
  • The average revenue per user (ARPU) is expected to amount to US$55.25.
 
 
 
 
 
 
 
 
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