eCommerce
- Thailand
Highlights
- Revenue in the eCommerce market is projected to reach US$8,900m in 2021.
- Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 8.47%, resulting in a projected market volume of US$12,319m by 2025.
- The market's largest segment is Food & Personal Care with a projected market volume of US$3,139m in 2021.
- User penetration will be 52.3% in 2021 and is expected to hit 61.8% by 2025.
- The average revenue per user (ARPU) is expected to amount to US$243.17.
Market definition
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
in-scope / out-of-scope
in-scope
- Sale of physical goods via a digital channel to a private end user (B2C)
- Purchases via desktop computer (including notebooks) and purchases via mobile devices (e.g. smartphones)
out-of-scope
- Digital media (e.g. music downloads, eBooks)
- Digitally distributed services (e.g. plane tickets)
- B2B markets (e.g. Alibaba)
- Resale of used goods (reCommerce)
- Sales between private persons (e.g. Craigslist)
Reports
Please wait
Contact
Get in touch with us. We are happy to help.


Hadley Ward
Sales Manager– Contact (United States)
Mon - Fri, 9am - 6pm (EST)

Ziyan Zhang
Customer Relations– Contact (Asia)
Mon - Fri, 11:30am - 10pm (IST)

Kisara Mizuno
Customer Success Manager– Contact (Asia)
Mon - Fri, 9:30am - 5:30pm (JST)

Lodovica Biagi
Director of Operations– Contact (Europe)
Mon - Fri, 9:30am - 5pm (GMT)

Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)
Mon - Fri, 9am - 6pm (EST)